Similarly to Coke's past campaigns back when they gave a fuck about quality. Those types of ads create lasting bonds with customers. Most people still think of those polar bear ads fondly. Not so much their dystopian "magic" from recent ads. It's giving more corporate greed and less "magic"๐๐๐คฃ
It's not about forcing the "latest tech or trend" on your audience, it's about creating emotional connections that resonate with YOUR audience.