๐™‰ ๐™€ ๐™“ ๐™ ๐™Ž โ˜… ๐™ƒ ๐™ ๐™€

โ˜… LOADING โ˜…

LETโ€™S TALK
โบโ‚Šโœง ADVERTISING โœงโ‚Šโบ


Nexus Hue Blog: Differentiation, Branding, Website Strategy, Video Advertising, and Founder Insights

By โœงโ‚Šโบ๐™‰๐™€๐™“๐™๐™Žโ˜…๐™ƒ๐™๐™€โบโ‚Šโœง

DIFFERENTIATION STRATEGY BEHIND
โบโ‚Šโœง DORITOS DINAMITA โœงโ‚Šโบ SUPER BOWL AD

๐Ÿ’ฅโ‹†หš๏ฝกโ‹†๐ŸงจQueso Go ษƒรธรธmฬท!!๐Ÿงจโ‹†ยฐ๏ฝกโ‹†๐Ÿ’ฅ

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  • Written by: Kevin Robles on 3/24/2025 ๏ฝฅ ๏ฝก๏พŸโ˜… Ad Posted on: Feb 7, 2024

This Ad was made after I found out Doritos was gonna make a super bowl ad! I was already looking for a product to promote & use as practice. However, the deadline gave me a goal to aim for!

I also used it to test new tricks and keep improving on my old tricks!
One of the bigger challenges with this project was simulating that cheese debris!


HOW I BUILT
โบโ‚Šโœง SANTA CATRINA โœงโ‚Šโบ
BEYOND JUST A WINE LABEL

โˆ˜หšโ‚Š โ‹†เผบ๐“†ฉโœž๏ธŽโ˜ ๏ธŽโœž๏ธŽ๏ธŽ๐“†ชเผปโ‹† โ‚Šหšโˆ˜

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  • Written by: Kevin Robles on 3/24/2025 ๏ฝฅ ๏ฝก๏พŸโ˜… Ad Posted on: Nov 1, 2023

Introducing "Santa Catrina Cabernet Sauvignon" - a unique blend of Booze and boos inspired by Mexican heritage, & deep roots revolving around "Dia de los Muertos." I was looking to create a heritage brand to make branding content on linkedin. While making the brand, I decided to make an ad for it as well! In the end, I forgot about making the Linkedin posts cuz I got so distracted making this video. That's how the Santa Catrina brand was born!

I wanted to take my time creating unique characters that could represent the brand well. This is one of the first times I added a sort of "story" to the video. Creating more lore for Santa Catrina brand!


DIFFERENTIATION STRATEGY
โบโ‚Šโœง KRAKEN RUM โœงโ‚Šโบ
A SUPER BOWL AD

เฃช ห–โŠน๏น๐“‚๏น๐“‚๏น๐“Š๏น๐“‚๏น๐“‚๏นโŠนห–เฃช

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  • Written by: Kevin Robles on 3/24/2025 ๏ฝฅ ๏ฝก๏พŸโ˜… Ad Posted on: Aug 30, 2023

My first full Advertisement! There was a lot of things I wanted to test with this project. I wanted to get better at mixing music, so I started with that. After I felt like I had something decent I started working on the video. I've made ads before, but this was the first time it really felt like I made something decent. Up until now my ads were just product promos & kept getting compared with social media posts, which I did not like. The same way Proximo Spirits aimed for โ€œTHE NEW GOLD STANDARD in spiced rum thanks to its superb tasteโ€ I wanted my work to be seen as real advertisements and if I kept making videos like my coke promo I would have been boxed in... This was my way of exiting that perception of my work & aiming for...a new gold standard for my clients lol...

Address Fresno California